What Trump's Winning Apprentices Know ECommerce Articles | November 18 Cheap Troy Apke Jersey , 2005 Do you continue to create productsprogramsservices that you think your prospects need - offerings that seem the most logical to you that will help your prospects do, be or have better - but you can't seem to sell many - or any? :) This article will teach you the two things you need to remember when creating any offering for your niche.
Do you continue to create productsprogramsservices that you think your prospects need - offerings that seem the most logical to you that will help your prospects do, be or have better - but you can't seem to sell many - or any? :)There are two things you need to remember when creating any offering for your niche:
1. People buy what they want, not necessarily what they need.
And if you're a fan of The Apprentice, you'll see time and time again that the team that wins is the one who nails both emotion and desire in their marketing message! :)There are several ways to get this information and use it to help you create an offering that will solve your prospect's problems and make a profit for you at the same time.
The best way is to do your research. Make sure you conduct market research of your niche on at least a quarterly basis. You want this to be an ongoing part of your marketing campaign so you can keep up with the changing desires of your target market and continue to offer them what they want (not what you think they need).
Here are some ways to do this:
1. Simple: Ask them! Ask your prospects a simple, open-ended question, like "What's your biggest challenge with building your business online?" or "What's the one thing you'd like to learn more about that relates to balancing your work and family life?" Tailor the question to your niche and use the information you receive to help spark ideas for new products and services.
You can put this question to your target market a number of ways: as an autoresponder when they sign up for your freebie offering Cheap Derrius Guice Jersey , periodically in your ezine, ask them on your teleclass and have them email you their response, or ask them on discussion boards and blogs in your niche.
2. Almost as Simple: Do a simple survey that asks 1-10 questions using a survey tool like Zoomerang or Survey Monkey (see Alicia Recommends below for more). This allows you to ask more specific questions to elicit more specific responses. Doing a survey like this really helps you to NOT waste your time creating offerings your target market simply doesn't want. (For example, in my latest survey Cheap Da'Ron Payne Jersey , I'm discovering that no one really wants more information about "defining your niche." Now I know not to focus more energy in that area. Cool, huh?)3. Advanced: Set up an Ask Database campaign (www.AskDatabase). This tool helps you ask your niche what they want in a sophisticated and professional-looking way. It does a few other things besides just asking the questions, so if you have the budget, it might be worth looking into. (And if you use this system Cheap Samaje Perine Jersey , would you email me and let me know how it's going? I haven't tried it yet, but it's part of my plan going forward.)
One last tip: To entice people to share their thoughts with you, offer them a free gift for answering your question or taking your survey. It's also a nice way to say thank you for their time.
The information you glean from implementing this strategy (especially over time as your list grows) is priceless! Try it for yourself and see if you don't agree... :)
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I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.
What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article Cheap Fabian Moreau Jersey , which I guess might be of some use, unintended by the morons who send me all that useless direct mail.
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone Cheap Ryan Anderson Jersey , somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost of doing business. They can afford it out of their vast profits.
But you Cheap Preston Smith Jersey , the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)
Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES Cheap Brandon Scherff Jersey , just a response of any kind -- isn't going to make you feel good.
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.
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05.03.2020 08:02
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